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The PUR Water Advantage
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For over a hundred years, Procter & Gamble has made improving the quality of your life their top business priority. They specialize in what you need to stay healthy. What is more, they know what you don't want to eat, drink or otherwise consume, in order to maintain your optimum health. That's why P&G developed PUR, a water filtering system that families all over the world depend upon. PUR water filters are one of the simplest, most effective ways to preserve your good health--so that you can enjoy your life, each and every day.
Ever since Procter & Gamble introduced PUR water in 1986, they have been a leader in tackling some of the world's most difficult drinking water problems. Their invention of the world's first (and still only) hand-operated desalinators has allowed users to turn seawater into fresh drinking water instantly. The ingenuity and reliability of P&G water filtration technology has met the rigorous demands of the U.S. Navy and Air Force, as well NATO's forces. Today PUR filter technology is standard equipment on life rafts worldwide.
Then in 1990, after dedicating extensive research, PUR introduced portable water purifiers for backpackers and campers. This new line of outdoor filter cartridges made it possible to drink microbiologically safe water anywhere in the world. This was great news for hikers and international travelers, but all too often, there are still water problems to be solved in our own backyard. In 1993, after the disastrous outbreak of Cryptosporidium in Milwaukee, PUR water began developing high-performance filters that could produce cleaner, healthier and better-tasting water for homes. This led to the PUR line of "self-monitoring water filters," complete with a warning light to signal when to change the filter cartridge. PUR could now bring more than just better-tasting water to residents: their filters produce water you can trust again and again.
Today PUR water engineers are busy developing more products that will conveniently and affordably improve the quality of our most valuable resource, water.
PUR water systems are designed to be easy to use and reliable. You can be assured that undesirable elements are reduced in water you use every day at home. The water you drink and cook with should be free of lead, free of mercury and arsenic, free of harmful microbes. PUR water filters are advanced purification technology in simple devices you can quickly store in your refrigerator, attach to your kitchen faucet or carry in your backpack. PUR parts help filter harmful substances, leaving behind fresh-tasting water that is ideal for all your household uses.
Parents who would never dream of letting their children near lead-based paint are often unaware of the levels of lead in their tap water. The fact is that lead, which is known to negatively impact young children's mental and physical development, is present in drinking water in almost every part of the United States. It only makes sense that a parent should want to remove this danger. Filtering your drinking water through a PUR filter pitcher or PUR faucet filter can remove up to 99% of the lead in your drinking water - and more importantly, can give you peace of mind.
Other contaminants, such as heavy metals and industrial pollutants are also found in drinking water supplies. Microbial cysts such as Cryptosporidium and Giardia Lamblia, which can cause severe gastrointestinal distress, are all too often present in drinking water as well. That's too much to swallow in your tap water! With all its years of experience, PUR water has created a filtering system that can be installed in your refrigerator, at your sink, and in pitchers or dispensers, to reduce the presence of these elements in your water. Fluoride is not removed by the two-stage and three-stage PUR water filter cartridges, so you can rest easy that your children's dental health will not suffer because of the filtering process.
PUR water filtration is simple, affordable and effective. Who wants to drink chlorinated city water that tastes like a swimming pool? Who wants to eat food prepared with water full of harmful toxins? There is no reason for you to keep drinking unhealthy water when you have a better alternative. Use a PUR water filter. Whether you choose simply to keep a pitcher or two of PUR filtered water at hand - keep one in the fridge for drinking and one by the stove for cooking - or you prefer to have PUR filters installed at your tap or in your fridge, you will feel assured knowing your water is PUR water.
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